A look at what makes Red Robin soar

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Red Robin Gourmets Burgers, Inc., was founded on four core values: Honor, Integrity, Continually Seeking Knowledge and Having Fun. These core values are the foundation for every Red Robin decision from creating its mouthwatering gourmet burgers to hiring energetic team members and even to deciding new restaurant locations. They also are the foundation for how the company treats its team members, guests and communities. Red Robin’s core values can be found embroidered on the sleeve of every team member’s uniform, which serves as a constant reminder of what makes the company unique and special.

Things you always wanted to know

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Founded:         
1969 in Seattle, Washington

Headquarters:   
6312 S. Fiddlers Green Circle, Suite 200 North 
Greenwood Village, Colorado 80111

Concept:         
Casual dining company that serves up wholesome, fun, feel-good experiences by                 offering its guests an imaginative selection of more than 22 high-quality gourmet                 burgers and innovative menu items in a family-friendly, unbridled atmosphere

Total Restaurants:      
As of August 1, 2006, there are more than 325 Red Robin restaurant locations across the United States and Canada, which include both corporate-owned locations and those operating under franchise or license agreements.

Team Members:   
More than 16,000

Company Mascot:   
Red

Popular Burgers:   
The Royal Red Robin Burger™ – This is the aristocrat of all burgers because we crown it with a fresh fried egg. In addition, topped with three strips of hickory maple-smoked bacon, American cheese, crisp lettuce tomatoes and mayo

The Banzai Burger™ – Marinated in teriyaki and topped with grilled pineapple, Cheddar cheese, lettuce, tomatoes and mayo. Dude, you’ll be like, ready to ride the pipeline on Oahu’s North Shore after you chomp on this!

California Chicken Burger – A charbroiled chicken breast topped with Monterey Jack cheese, zesty guacamole, hickory maple-smoked bacon, tomatoes, lettuce, pickles and mayo. The chic combination is beautiful and flavorful!

*For press release information, please visit www.redrobincanada.com

A glossary of terms used by Red Robin team members

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At Red Robin, we’ve coined a few words and phrases to help explain what makes us so unique. After all, no guest experience would be the same without a gourmet burger that smiles or a drink so special it has to be referred to as Mad Mixology®.  

Team Member:  Not to be confused with employee. Our philosophy of TEAM, meaning Together Everyone Achieves More, is fueled by pure energy. Our team members go the extra mile to provide not just good, but unbridled guest service.

Guest:  Not interchangeable with customer. Guests are visitors to Red Robin who deserve great food, energetic team members and a fun, feel-good experience.

Unbridled Acts:  Unbridled Acts are random acts of kindness Red Robin team members bestow upon restaurant guests and other team members. They are encouraged, shared and celebrated at every Red Robin restaurant.

Red:  Red Robin’s fun-loving mascot. Red originated from a sketch on the wall at the original Red Robin in Seattle. Red appeals to Guests of all ages and embodies Red Robin’s belief that everyone should have fun.

Gourmet Burger:  A Red Robin gourmet burger must be innovative, fresh and high quality. Red Robin serves more than 22 gourmet burgers in a variety of recipes with toppings such as grilled pineapple, guacamole, green chilies, honey mustard sauce, barbecue sauce, fried onion straws, and sautéed mushrooms. Red Robin not only serves beef burgers but turkey, chicken, fish and veggie burgers.

Smiling Burger:  Do gourmet burgers smile? At Red Robin they do. Team members take special pride in presenting gourmet burgers to guests, so it looks as if they are smiling, which means all ingredients are visible.

Mad Mixology®:  With a bit of this, a dash of that and a burst of color, Red Robin’s trained bar staff is known as Mad Mixologists. They create alcoholic and nonalcoholic one-of-a-kind Mad Mixology drinks from a Nuclear Ice Tea to Sand in Your Shorts to a Hawaiian Heart Throb.

Bottomless Steak Fries™:  Red Robin’s steak fries go so well with our gourmet burgers; guests don’t want to run out. So, at Red Robin, our fries are always all-you-can-eat.

Building upon a distinguished past

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1940s: Red Robin started as a tavern near the University of Washington in the 1940’s. It was called Sam’s Tavern. Sam sang in a barber shop quartet and loved to sing the song “When the red robin goes bob bob bobbin along…” Sam eventually changed the name of his tavern to Sam’s Red Robin.

1969: Over the years Sam’s Red Robin simply became Red Robin. It was transformed from the tavern into the first Red Robin restaurant that opened in a 1,200 square-foot building perched on a Seattle hilltop.

1973: Red Robin expands the menu from jumbo beers, cellophane-wrapped sandwiches and popcorn to include Red Robin’s most popular burgers – the Red Robin Gourmet Cheeseburger, the Red Robin Bacon Cheeseburger and the Royal Red Robin Burger™, which is crowned with fresh fried egg

1979: Red Robin regulars, Mike and Steve Snyder, decide to open their own Red Robin in Yakima, Wash. The Snyder Group Company becomes Red Robin’s first franchisee.

1980: On course to becoming “America’s Gourmet Burgers & Spirits,” Red Robin expands beyond Washington by opening a restaurant in Portland, Ore.

1983: Red Robin hatches one of America’s only restaurant mascots, a colorful robin named “Red.” Children everywhere become overnight fans.

1985: A domestic success, Red Robin crosses the U.S. border and opens a Canadian Red Robin restaurant in Burnaby, British Columbia.

1985: Skylark acquires a majority interest in Red Robin, a food-service operation in Japan, from Red Robin’s owner.

1986: Red Robin Restaurants of Canada opens a restaurant in North Vancouver, British Columbia.

1988: Red Robin Restaurants of Canada opens a restaurant in Metrotown, Burnaby and Vancouver, British Columbia.

1988: Red Robin Restaurants of Canada expands to Edmonton Alberta and opens a restaurant at Whitemud.

1989: Red Robin Restaurants of Canada opens a restaurant in Victoria on Vancouver Island, British Columbia and opens another store in West Edmonton, Alberta.

1990: Red Robin Restaurants of Canada opens two restaurants in Coquitlam, BC and Long Street, Edmonton Alberta.

1992: Red Robin Restaurants of Canada opens two more restaurants on Broadway, Vancouver and Langley British Columbia.

1993: Red Robin Restaurants of Canada expands to the Okanogan and opens a new restaurant in Kelowna, British Columbia.

1994: Already known as a place for great family fun, Red Robin reinforces its reputation as a restaurant industry leader by offering Bottomless Steak Fries™ (a.k.a. all-you-can-eat) with its gourmet burgers.

1994: Red Robin Restaurants of Canada opens a new restaurant in Maple Ridge.

1995: Red Robin Restaurants of Canada opens three new restaurants in British Columbia in Abbotsford, Guildford and Newton.

1996: Red Robin International cuts its ties with Skylark and is brought back home from Tokyo. The headquarters are moved from Irvine, Calif., to Greenwood Village, Colo.

1997: Red Robin Restaurants of Canada opens its forth store in Edmonton at Clareview in Alberta.

1998: Red Robin ranks 15th in a casual-dining survey by Nation’s Restaurant News, a leading publication of the restaurant industry.

1998: Red Robin Restaurants of Canada opens it 14th store in British Columbia in Prince George.

2000: Red Robin merges with the Snyder Group, its largest franchisee, and celebrates the opening of its 150th restaurant in May. Securing $75 million in financing, Red Robin continues its nationwide expansion efforts.

2000: Red Robin at Thurlow and Alberni moves to a new location at Thurlow and Robson in Vancouver, British Columbia.

2001: Red Robin holds a national “Gourmet Burger Recipe Contest.” Guests from around the country are asked to submit their own unique gourmet burger recipes for a chance to have their burger featured on the Red Robin menu in 2002. Lauren Berg, 13, of Colorado Springs, Colo., and her Grilled Portobello Burger beat out more than 500 other recipes to win the contest. Proceeds from the sale of her burger – up to $50,000 – benefit Starlight Children’s Foundation, a non-profit organization that works to improve the lives of seriously-ill children and their families.

2002: On July 19, Red Robin goes public with an initial public offering of 5,038,000 shares, of which 4,000,000 shares were sold, at a price to the public of $12.00 per share. The remaining 1,038,000 shares were offered by selling stockholders. Red Robin received net proceeds of $42.8 million from the offering. Red Robin also entered into a three-year $40.0 million revolving credit agreement to fund construction and acquisition of new restaurants, to refinance existing indebtedness and for general corporate purposes, including working capital.

2003: Red Robin receives the Dealmakers Award in the Retail and Restaurant category presented by the Denver Business Journal. Red Robin was selected to receive the award for its successful IPO in July 2002, continued growth and increased revenue.

In November 2003, Red Robin completed a secondary offering of 3,458,673 shares of common stock, of which it sold 750,000 shares, at a price of $26.50 per share. The remaining 2,708,673 shares were offered by selling stockholders. The Company received proceeds of $18.0 million from the offering, net of $1.0 million of underwriting fees and commissions and $868,200 of other offering costs. In December 2003, the Company’s underwriters exercised their over-allotment option with respect to 518,801 additional shares offered by selling stockholders. The Company received no proceeds from the over-allotment exercise

2004: Red Robin continues its growth with the opening of its 250th restaurant. At the 2004 MUFSO Conference, Nation’s Restaurant News and Coca-Cola® present Red Robin with the People and Performance Award (PAPA) for its outstanding employee recognition programs.

In August 2004, Red Robin completed a secondary offering of 1,937,543 shares of common stock, all of which were held by selling stockholders, at a price of $32.36 per share. The Company did not receive any proceeds from this offering. Fees related to this offering, which were borne by the Company, totaled $200,400 and were recorded in general and administrative expenses.

2005: Red Robin is honored with Restaurant Hospitality’s Chain of the Year award and receives Restaurants & Institutions’ Choice in Chains Crystal Award in the Burger category. The company celebrates the third anniversary of its initial public offering by opening the NASDAQ stock market in New York City on July 19 and demonstrates it Unbridled culture by hosting a Freckled Lemonade Stand in Times Square and distributing its signature beverage and Metro subway cards to tourists for free.

2006: Red Robin’s chief financial officer, Katie Scherping, is the recipient of an Outstanding Women in Business Award presented by the Denver Business Journal. The company is a national finalist for the National Restaurant Association’s Restaurant Neighbor Award and a finalist for ColoradoBiz magazine’s Top Company of the Year Award.

2009: Red Robin Restaurants of Canada opens its 19th store in Kamloops, British Columbia.

Outstanding achievements & marks of success

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Outstanding Women in Business (2006)
Red Robin’s chief financial officer, Katie Scherping, is the recipient of the Outstanding Women in Business Jean Yancey Award in the large business category presented by the Denver Business Journal. The Award recognizes women who are leaders in their industry and in the community.

Top Company of the Year (2006)
ColoradoBiz magazine has named Red Robin a Top Company of the Year finalist in the retail category. Companies selected must demonstrate strong financial performance, innovation in their industry and community commitment.

National Restaurant Association Restaurant Neighbor Award (2006)
The National Restaurant Association has recognized Red Robin as a state winner and national finalist of its Restaurant Neighbor Award. Red Robin was honored for its commitment to its local communities, specifically its support of National Fire Prevention Week in Colorado Springs, Colo.

Choice in Chains Gold Award (2006)
Red Robin is honored with Restaurants & Institutions’ Choice in Chains Gold
Award in the Burger category. Winners are chosen based on the results of a national
consumer research survey of U.S. households in the areas of food quality,
menu variety, value, service, atmosphere, cleanliness and convenience.

Web Marketing Association’s Internet Advertising Competition (2006)
The Web Marketing Association awarded Red Robin with the Outstanding Achievement in Internet Advertising for the Red Robin Burgerizer™, which allows guests to customize any Red Robin burger.  The annual awards program, now in its seventh year, is produced annually by the Web Marketing Association and has become the premier event for web developers and marketers.

Rocky Mountain News’ Colorado 50 (2006)
The Rocky Mountain News named Red Robin one of its Colorado 50, which recognizes the biggest and best public companies in Colorado. The award takes into account companies’ revenues, market, capitalization, number of employees, net income, and one-year growth in earnings per
share for 2005.

Restaurant Hospitality’s Chain of the Year (2005)
Restaurant Hospitality awards Red Robin with its Chain of the Year distinction for its impressive stock performance, same store sales growth and restaurant expansion.

Business Week (2005)
Business Week names Red Robin on the “Special Report – Hot Growth: Top 100 Growth Stock Companies.”  Article mentions companies were included on the list because of talent, teamwork and creativity.

Franchise Times (2005)
Franchise Times names Red Robin on the list of Top 200 Franchise Systems based on worldwide sales

Choice in Chains Crystal Award (2005)
Red Robin is honored with Restaurants & Institutions’ Choice in Chains Crystal
Award in the Burger category. Winners are chosen based on the results of a national
consumer research survey of U.S. households in the areas of food quality,
menu variety, value, service, atmosphere, cleanliness and convenience.

Nation’s Restaurant News’ People and Performance Award (2004)
Nation’s Restaurant News and Coca-Cola® presented Red Robin with the People and Performance (PAPA) award honoring excellence in Employee Recognition at the annual MUFSO Conference.

Colorado Restaurant Association’s Restaurant Neighbor Award (2004)
The Colorado Restaurant Association honored Red Robin with a Restaurant Neighbor Award in its large business category for the state of Colorado. Red Robin was honored for its outstanding work in the communities it serves, specifically focusing on “Burgers with a Heart” in Spokane, Wash.  

Denver Business Journal Dealmakers Award (2003)
Red Robin received the Dealmakers Award in the Retail and Restaurant category presented by the Denver Business Journal. Red Robin was selected to receive the award for its successful IPO in July 2002, continued growth and increased revenue.

The NRN 50: R&D Culinarians (2003)
Nation’s Restaurant News presented Bob Merullo, Red Robin’s Senior Vice President of Operations, with its annual NRN 50 Award.  This year’s award recognizes the food industry’s top 50 movers and shakers in the area of research and development. Bob was selected as an award recipient for his menu innovations, commitment to food quality and safety, and productivity in the area of operations.